Serena Williams urges women to keep breast cancer awareness alive

Serena Williams has spoken out to raise awareness of early breast cancer detection. The champion shared a message on social media about breast health and the importance of staying attentive to examinations. Her post builds on an involvement already linked to the “I Touch Myself” campaign, which highlights the value of regular checks.

After undergoing examinations, Williams described the morning she had devoted to them. “A whole morning of breast exams. Putting my top on, taking it off, putting it on, taking it off. I know October is over, but breast cancer awareness should never stop. I have very dense breasts, so I have to be extra meticulous with my screenings,” she wrote. She explained why she takes particular care with her own follow-up, while extending her message beyond her personal experience.

In another post, the player addressed women directly: “Ladies, don’t forget to make your breast health a priority. Get checked, know your body and keep up with your screenings.” The same point was summed up in another appeal from the 23-time Grand Slam champion: women should not forget to put breast health first and stay up to date with screening. These are her recommendations; her message emphasises regular attention and vigilance, rather than limiting awareness to a particular time of year.

Her involvement in the fight against breast cancer and the promotion of regular checks dates back to 2018, when Williams joined the “I Touch Myself” campaign. By stressing that awareness should continue after October, she has once again put consistent follow-up at the heart of her message. Her comments connect the practical experience of undergoing examinations with an encouragement for women to give their breast health priority.